A Massage Plan: The New Year’s Resolution You Didn’t Know You Needed
- Adriano Owlfinch
- Jan 5
- 4 min read
Got any resolutions for 2026? If so, you’re in good company - YouGov’s national surveys tell us 1 in 5 people in the UK are making at least one, and these are the most popular choices. In similar vein to the global trends from 2025, health, wealth and loving relationships are at the top of the priority list.
Taking a look at the top picks, here’s why a regular side-by-side massage with a loved one might help more than you think when making positive changes for the year ahead.
Health
It’s the theme of the top 4 most popular resolutions: physical health and fitness is a priority for more than 60% of resolution-setters, and with good reason.
23% - Get fit / exercise more 17% - Lose weight 11% - Eat more healthily 10% - Better health
Taking care of our bodies isn’t always straightforward or easy to prioritise, but it’s essential for our health, longevity, stress, sleep… the list goes on.
Where massage fits in:
Massage won’t make you build muscle or burn fat by itself (and you should be sceptical of any complementary therapies that make such claims), but it might help more than you expect.
Fitness is rooted in healthy diet and movement, but also in effective recovery, digestion, sleep, and stress management. Massage helps with all of those and more.
‘Healthy’ habits are too often rooted in self-punishing mindsets and behaviours, but if our goal is to be happier in our bodies then we shouldn’t underestimate the importance of being well-rested, low-stress and pain-free. Both our bodies and minds work better in those circumstances - it’s often stress, anxiety and fatigue that leads to over-eating or skipping the gym.
A happier you is a healthier you, and vice versa! Massage isn’t just a treat, it can be a key component of a regular self-care routine.
Wealth
Two of the next 4 most popular resolutions are about money:
7% - Save more / spend less 4% - Improve financial management
Cost of living continues to increase, and in those circumstances, it’s easy to find ourselves trimming away the things that bring us joy.
Where massage fits in:
Ok, so a regular massage won’t attract wealth, but we’d argue that more important than the finances themselves is the stress that so often accompanies them. And that, a regular massage can definitely help with. Couples massage is sometimes treated as a specialty service (with a corresponding price increase), so make sure you take a look at the options in your area.
We recommend you find a therapist whose prices match your budget and stick with them, because developing a rapport is key to getting the most benefits from massage (and many other therapies).
We want to make massage as accessible as possible, so we offer pricing plans to bring you Bristol’s top-rated couples massage at a bargain price. A plan gets you a recurring discount of up to 35% off, so our award-winning side-by-side massages can be as little as £45.50 per person for an hour’s session (that’s about half the price of the local spa).
Plus our New Year offer! Save an extra 10% off the first session when you start a new plan - offer valid until the end of January 2026.
Loving relationships
The remaining resolutions from the top 8 are:
5% - Be a better person, personality and attitude improvements 4% - Spend more time with / improve relationship with friends and family
We're deeply social creatures, and close relationships, more than money or fame, are what keep people happy throughout their lives. And whatever being a better person might mean to you, you can bet the way there lies through being less anxious, more grounded and present, more open to positivity and connection.
Where massage fits in:
Massage is a fantastic way to counter the daily stress that takes us out of ourselves and tempts us back into old patterns.
And how much better to share those benefits with your loved ones, spending quality time with them and nurturing your relationships in the process? Well, we've already written about how sharing massage can strengthen your relationships.
That's exactly what our massage plans are perfect for. As standard, they all include a recurring 1hr side-by-side massage for two, so you can reap the benefits with a partner, family member, or friend.
You can even use your credits to gift a couples massage to others - we guarantee they'll love you for it. And if nobody else can make it? Just swap your session for a 4 hands massage for yourself - you might be amazed at how transformative it can feel.
Self-care
There are some resolutions further down the list that are worth an honourable mention:
2% - Prioritise self 2% - Be happier 2% - Improve mental health 2% - Less time on screens
Where massage fits in:
By this point, I'm sure you get it. Massage brings you back to yourself and the present moment, boosts your mood and counters anxiety, and makes you more open to what brings you joy!
2026 is your year - prioritise your self-care
Don't make the mistake of only investing in your well-being once in a blue moon. We launched our plans because so many clients were saying things like “we really must come back more often” and “I can't believe it's already been a year”.
Consider committing to a habit you'll be delighted to keep, and see how much better you and a loved one can both feel when you're getting regular massage.
